Los Angeles LATINA Style Business Series Thursday, April 12, 2012 – 7:30 am to 4:30 pm
Location: HILTON Los Angeles/Universal City. 555 Universal Hollywood Dr. Universal City CA 91608
Tentative Agenda
Honorary Event Chairs:
Betty Rengifo Uribe, Executive Vice President, California Bank & Trust; President, Hispanic Outreach Taskforce
Norma Vega, Senior Advocacy, Consultant, the Ibarra Strategy Group
7:30 am - 8:30 am (Ballroom A)
REGISTRATION & PRE-FUNCTION
NETWORKING BREAKFAST
8:30 am - 9:00 am
(Ballroom B)
Welcome & Business Series Introduction Mistress of Ceremonies: Marie Quintana, Senior Vice President, Multicultural Sales, PepsiCo, Inc. Introduction: Betty Rengifo Uribe, Executive Vice President, California Bank & Trust LATINA Style, Inc. Remarks: Robert E. Bard, President & CEO, LATINA Style, Inc. Welcome Remarks: The Honorable Wendy Greuel, Controller, City of Los Angeles Title Sponsor Remarks: Hermes Guarin, AVP, Supply Management Services, Nationwide Insurance Charter Sponsor Remarks: Marie Alejandro, West Area Multicultural Marketing Manager, Verizon
9:00 am - 9:25 am
(Ballroom B)
Creating Valuable Connections – Networking with Purpose! Focus: The goal of this energizing workshop is to help you gain value from all your networking opportunities. Creating a huge network of people can be important, but developing a “purposeful” strategy” for networking will be the real key to your success. Especially in today’s market place when looking for new clients, vendors or even a new job! Prepare yourself for a Successful Networking Experience – bring plenty of business cards for this session. Presented by Ms. Ivette Mayo, Chief Creative Officer, Yo Soy I Am, LLC and Yo Soy Expressions.
9:25 am - 10:05 am
(Ballroom B)
Building Capacity to Position Your Business for Growth Focus: Business structure, accounting, accountability, certification, and financing, available sources and ways to build capacity to position a small business for growth. Introduction by: Ruben Guerra, Chairman & CEO, Latin Business Association Moderator: Betty Rengifo Uribe, Executive Vice President, California Bank & Trust Speaker: Natalie Orta, Supervisor, Economic Development Division, Los Angeles District Office,
U.S. Small Business Administration Speaker: Cathy Ortiz, Senior Stakeholder Liaison, Western Area Stakeholder Liaison Field Operations
Small Business/Self Employed Division, Internal Revenue Services Speaker: Elizabeth Medina, Agency Development Sales Manager, Phoenix, AZ, Nationwide Insurance Speaker: Roberto Barragan, President, Valley Economic Development Center
10:05 am - 10:20 am
(Ballroom A)
BREAK (15 minutes)
10:25 am - 11:10 am
(Ballroom B)
Verizon Presents: “Empowerment through Technology” Focus: As a business owner you are faced with many challenges, one of them being keeping up to date with the latest technology. Verizon’s Panel Discussion will showcase some of the latest technological products and applications that will allow you to gain insight on what tools are available for entrepreneurs and business professionals. A Verizon representative will guide you through products and applications that will support you and your business. Moderator: Ginger Zumaeta, Business Owner & Co-Founder, Beehive Group Speaker: Pepsi LaMar, Regional Data Manager, Southern California, Verizon Wireless Speaker: Margarita Rodriguez, Director, Academia del Exito Speaker: Beatriz Acevedo, Founding Partner & President, MiTú Network
11:15 am - 11:50 pm
(Ballroom B)
Blogging for Dollars Focus: This panel will share valuable information to gain an advantage, remain competitive and thrive through the use technology in today's business climate. In the ever-expanding world of texts, tweets, and online blog communities, the corporate world is gradually integrating social networking into a new business model that is only increasing in popularity. Experts agree that in today’s rapidly changing technological landscape, the benefits of maintaining social networking sites greatly outweigh the costs. Prepare yourself for a Successful Networking Experience. Moderator: Jes Sofia Valle, Director, LATISM Speaker: Ana L. Flores, Founder & CEO, Latina Bloggers Connect Speaker: Monique Frausto, Creator & Founder, Blogs by Latinas Speaker: Ana Lydia Ochoa, Founder, Padma media & marketing, Inc.
11:50 am - 12:30 pm
(Ballroom B)
Latina Entrepreneur Spotlight: Lessons Learned Focus: Successful Latina entrepreneurs at different stages of business maturity discuss lessons learned, insight gained through their experiences, challenges encountered, and how they overcame them. Introduction by: Norma Vega, Senior Advocacy, Consultant, Ibarra Strategy Group Moderator: Mina Trujillo, Founder and Managing Director, Chraft PR Speaker: Michele Ruiz, Founder, Michele Ruiz, My Life as a Latina Entrepreneur, MicheleRuiz.com
President & Chief Strategist, Ruiz Strategies Speaker: Giselle Achecar, Founder & Creator, EcoRico Speaker: Patricia Pacheco, Agency Owner, Nationwide Insurance
12:45 pm - 2:30 pm
(Ballroom C&D)
LATINA ENTREPRENEUR AWARD LUNCHEON Open doors: 12:45 pm
Program Begins at 1:00 pm – 2:30 pm
Mistress of Ceremony: Jessica Carrillo, Co-host of Acceso Total, Telemundo Introduction: Norma Vega, Senior Advocacy, Consultant, Ibarra Strategy Group Title Sponsor Remarks: Hermes Guarin, AVP, Supply Management Services, Nationwide Insurance LATINA Style CEO Remarks: Robert Bard, President & CEO, LATINA Style, Inc. 2012 LATINA Entrepreneur of the Year: Dorene C. Dominguez, President, Vanir Group of Companies, Inc.
Break the Glass Ceiling with a Golf Ball
Azucena Maldonado, the founder of the Latina Golfers Association will share 3 key points on how to link with power and influence through golf and introduce you to Latinas that are making a difference on the LPGA Tour. You'll see through a live demonstration how easy it is to take the first step to breaking the glass ceiling with a golf ball.
Closing Remarks: Betty Rengifo Uribe, Executive Vice President, California Bank & Trust
2:30 pm - 4:00 pm
(Exhibit Area – Ballroom A)
CLOSING DESSERT RECEPTION Don’t miss out! Maria de Lourdes Sobrino, Founder and CEO, Lulu's Dessert ® Corporation will be conducting book signings sponsored by CB&T Drawing – fabulous prizes donated by our sponsors
*must be present to win*
* Please note this agenda is tentative & subject to change
LATINA Style Magazine 106 B East Broad Street | Falls Church| VA | 22046
2102 Empire Central | Dallas |TX | 75235
Ph: 703-531-1424 info@latinastyle.com
